A wish exists for you and your wardrobe.
Transparent Pricing
We have nothing to hide! See how our product prices are composed.
Quality choices, reasonable price
Our goal is for everyone to have the opportunity to choose a better option. That's why we've taken steps to be able to offer you more affordable prices than many other brands.
Around 90% of our products are sold directly from our own online store, without major discounts. If our products were mainly sold through retailers and there were frequent discount campaigns, we would have to price our products significantly higher.
Product price factor
With us, the finished product costs the customer about 3.5 times the manufacturing cost of the product. In the clothing industry, this multiplier is often up to 5.
Below you will find examples of the pricing of some of our products and a comparison to general market pricing. The manufacturing cost includes product manufacturing (materials, sewing, dyeing, finishing), shipping, and packaging materials.
What do brands use the remaining share for?
Salaries, pension contributions, statutory and voluntary insurance
Rental of premises, annual software licenses, company's own tools
Marketing, product development, customer surveys