Toive represents fulfilling customers' wishes, wardrobe cornerstones, and timeless style
Brand Story
Where it all began?
Toive's story
Toive exists for you. We fulfill your wishes and those of your wardrobe.
It all started with a simple idea: what if clothes were actually designed based on the wishes of the people who wear them?
That's how Toive was born.
Toive is a Finnish clothing brand founded in 2016 that produces high-quality, timeless wardrobe staples. Clothes you'll want to wear again and again.
You might know us by our previous name, RIVA Clothing. In 2024, we rebranded as Toive, but the most important things remained the same: quality and listening to our customers. The new name better reflects what has been the core of our operations from the beginning – your Toive (wish).
You are the most important inspiration for our design
You are unique and wonderful just the way you are, and we believe you deserve only the best.
At the core of our operations are the wishes of our customers. Who better than our own customers to know what those perfect everyday staple garments are? That's why we want our customers to be genuinely involved in our design process.
We regularly collect feedback and conduct surveys on new products, materials, colors, and details. In addition, the Wish Survey found on our website is open year-round, so you can share your ideas at any time.
No wish goes unnoticed. Every piece of feedback is reviewed, and the best ideas go straight to our design table. This is how we create clothes that meet real needs.
WARDROBE ESSENTIALS
We manufacture products that stand the test of time in both quality and style. We invest in carefully selected materials, good fit, and quality, so that each garment serves you in your wardrobe for as long as possible.
At the same time, we keep our pricing fair. With our products, you pay for quality and good design – not for an extra brand premium.
We operate mainly without resellers, which enables high quality at a competitive price. This way, we can offer products where price and quality genuinely meet. Our own store serves you in Jyväskylä.
Clothes that become wardrobe staples
Toive is more than a clothing brand. It is a promise to listen, develop, and create clothes that feel like your own, year after year. In our collection, you will find timeless everyday staples – the kind you choose first in the morning and never want to take off.
And best of all? It's very possible that your next favorite garment originated from your very own wish (toive).