Wish – You'll find high-quality staple garments for every occasion
ABOUT US
Toive is a Finnish clothing brand that designs high-quality and timeless wardrobe staples. We want to make dressing easier by offering clothes you can rely on. As our name suggests, Toive fulfills your wishes and those of your wardrobe.
Behind the wish
Toive originated in 2016 and was known as RIVA. In 2024, we rebranded and changed our name to Toive. Toive better describes what we have always wanted to do.
We want to offer an alternative to fast fashion. For us, Toive means listening to our customers, quality, and timeless style. We design clothes that stand the test of time in terms of both quality and appearance, and that find their place as part of everyday wear.
We manufacture our products in Europe, keep our operations as transparent as possible, and make high-quality clothing accessible to as many people as possible.
OUR VISION
The wish arose from a desire to solve a problem familiar to many: a wardrobe full of clothes, yet nothing to wear.
We believe that the solution is not to buy more, but to choose better. That's why we design timeless, versatile clothes that become wardrobe cornerstones and everyday staples.
The best products are created by listening to those who use them. That's why we develop our products together with our customers – based on their wishes.
Wardrobe staples
Wardrobe cornerstones are those essential items of clothing that form the foundation for stylish and versatile dressing.
High-quality, stylish, and timeless wardrobe cornerstones will meet your needs not only today but also far into the future.
Our goal is to continuously develop new products and expand our selection. We want our customers to be able to build a functional wardrobe with our clothes in the future. A wardrobe that solves problems, instead of creating them.
Buy less, use more
Our goal is not to fill wardrobes with new clothes. Our goal is to make clothes that become wardrobe staples.
That's why we encourage conscious purchasing and choosing clothes that will genuinely be worn. When a garment feels right, it gets worn more often.
When you choose high-quality and timeless clothes, you'll wear them more and need new ones less often. That's why we encourage investing in your favorites and taking good care of them.
A well-maintained garment brings joy for a long time – and is good for both your wallet and the environment.
Wish showroom
In addition to our online store, we serve you in our showroom at:
Yliopistonkatu 32
40100 Jyväskylä
Opening hours
Mon Closed
Tue 11-18
Wed 11-18
Thu 11-18
Fri 11-18
Sat 11-16
Sun Closed
We are involved in a project for developing international growth
The purpose of the project is to develop future prerequisites for the company's international growth by conducting market research and test marketing in selected target markets, as well as by strengthening the business expertise needed for the company's international growth. The project will also develop the company's first product collection aimed at international markets.