Toive
ABOUT US
We fulfill your and your wardrobe's wishes.
Behind Toive
Toive was founded in 2016 by two entrepreneurs under the name RIVA. In 2024, the company rebranded as Toive. Toive represents fulfilling customers' clothing desires, responsibility, and timeless style.
We aim to provide a better alternative to fast fashion. Our products will always be reasonably priced and produced responsibly and transparently.
Our vision
The idea of creating wardrobe essentials stemmed from a personal need. Despite a closet overflowing with clothes, there was always nothing to wear. A large quantity of clothes didn't solve the problem; it only created more.
We help our customers build sustainable and functional wardrobes that combine comfort, style, practicality, and durability. For this reason, we design clothing in collaboration with our customers.
Wardrobe essentials
Wardrobe essentials are the key pieces that form the foundation of stylish and versatile dressing. High-quality, stylish, and timeless wardrobe staples not only meet your needs today but will also serve you well into the future.
Our goal is to continually develop new products and expand our range, so our customers can build a functional wardrobe with our clothing—one that solves problems rather than creating them.
Buy less, use more
For a company, it can be risky to encourage buying less and using more. Instead, we encourage our customers to be mindful of their purchases and buy only what they will truly use.
Toive showroom
Yliopistonkatu 32
40100 Jyväskylä
Opening hours
Mon Closed
Tue 11-18
Wed 11-18
Thu 11-18
Fri 11-18
Sat 11-16
Sun Closed
High product quality
When you buy high-quality, timeless clothing, you’re likely to use it more, which means you'll need to buy less new stuff. Invest in your favorites and care for them with love. You'll be doing a favor for both your wallet and the planet. <3