Toive – a sustainable Finnish clothing brand
ABOUT US
We bring your wishes — and your wardrobe’s — to life
Behind Toive
Toive began its journey in 2016, originally under the name RIVA. In 2024, our brand was reborn with a new name — one that better reflects who we are and what we stand for.
Toive represents the fulfillment of our customers’ wishes, responsibility, and timeless style.
Our mission is to offer people a better alternative to fast fashion. Our products will always be fairly priced, and made with responsibility and transparency at the core.
Our vision
The idea to create wardrobe staples was born out of a personal need. The closet was overflowing with clothes — yet still, there was nothing to wear. A large number of garments didn’t solve the problem; it only added to it.
We help our customers build a sustainable and functional wardrobe, where comfort, style, practicality, and longevity go hand in hand. That’s why we design our clothing together with our customers.
Wardrobe essentials
Wardrobe staples are the essential pieces that form the foundation of a stylish and versatile wardrobe.
High-quality, timeless, and stylish staples don’t just meet your needs today — they’re made to serve you well into the future.
Our goal is to continuously develop new products and expand our selection. We want our customers to be able to build a complete, functional wardrobe with our pieces — a wardrobe that solves problems, not creates them.
Buy less, use more
For a company, encouraging people to buy less and wear more is a bold move — even a risky one. But we believe it’s the right one.
We encourage our customers to shop mindfully and only purchase items they truly intend to use.
Toive showroom
Yliopistonkatu 32
40100 Jyväskylä
Opening hours
Mon Closed
Tue 11-18
Wed 11-18
Thu 11-18
Fri 11-18
Sat 11-16
Sun Closed
High product quality
When you invest in high-quality, timeless clothing, you're more likely to wear it often — and need to buy less in the long run.
Choose your favorites with care and take good care of them with love. You’ll be doing a favor for both your wallet and the planet. <3
We are part of an international growth development project
The goal of the project is to build the foundation for our company’s future international growth by conducting market research and test marketing in selected target markets, as well as strengthening the business expertise needed for global expansion.
As part of the project, we are also developing our very first product collection designed specifically for international markets.